✅ Overview Results of the 11-month Marketing Campaign

Link to the table

♟️Brief Strategy

Our strategy will center around paid traffic campaigns focusing on performance marketing to deliver more effective and trackable outcomes for the upcoming period.

1. Telegram Ads. TelegramAds attracts a relevant audience by showing our Hydra Сhannel and Сhat to users with similar interests, stimulating new subscriptions. Using precise targeting and engaging ad formats, we can effectively attract and convert potential subscribers. In the reporting period, we targeted channels where our target audience is located - exchange channels, coins, blockchains, etc., including: t.me/MEXCofficialNews, t.me/Kucoin_News, t.me/trust_announcements, t.me/iceblockchain, t.me/binance_announcements
2. AdsGram, a native Telegram advertising system for attracting new audiences via mini-apps, using its seamless integration and targeted reach. In the current campaign, we targeted an active audience: Premium Accounts, geo EU, age 18-60. As creatives, we used a video clip and static images with text.
3. TAds, a native Telegram advertising system for channels that attract a new audience via mini-apps. In the current campaign, we set strict targeting limits: mainly, Premium accounts, EU geo, English language, the "Cryptocurrency" category, "Motivated traffic" and "Games" are excluded.
4. Coinzilla, a platform for promoting financial and cryptocurrency projects by displaying ads directly on various crypto publishers' websites. In the current campaign, we use the following Tier-1 platforms as our main ones: Dextools+Dexscrerner+Coingecko, Polygonscan, Blockchain com, Bscscan, and Etherscan.
5. X-Twitter Ads, advertising within this social platform attracts a relevant audience by showing our official Hydra account to users with relevant interests, which helps to increase the number of subscribers and increase brand reach. In the current campaign, we used traffic to the official Twitter account as a target (traffic to the website cannot be directed due to the possible blocking of the account, as it's related to finance and cryptocurrency), focusing on Halving 1 and 2.
6. Remarketing campaign: Google, Meta, Twitter. Retargeting campaigns in Google, Meta, and Twitter provide multiple touchpoints for our website visitors, increasing engagement and conversion opportunities. The current campaign used creatives related to Halving 1 and 2. Also, due to the small audience formed in the pixel over the previous month, the traffic was not intense; for this reason, traffic from Coinzilla was connected.
7. KOL Twitter campaign. This approach is designed to attract new members of the HydraChain community who are looking for new opportunities. In the current period, an integration with blogger CryptoTony was carried out (5 posts).

This strategy aims to expand our user base further and strengthen HydraChain's presence in the market.

#️⃣ Telegram Ads Campaign (results overview)

<aside> 💡 Our task was to attract targeted, interested followers to the chat according to the following parameters: geolocation—EU, age 18-60. We conducted a series of tests to determine the most effective channels and creatives, filtered out the ineffective ones, and then focused on those that brought the expected result. The number of followers who followed from advertising is 14,989. As per the norm, there was natural unfollowing as is expected with performance marketing and paid campaigns:

Hydra Official Group: 4th June - 6,749 followers | 4th September - 12,027 followers

Hydra Ecosystem News Channel: 4th June - 241 followers | 4th September - 17,154 followers

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1. Telegram Channels advertising campaign

1. General Telegram Ads campaign