The primary marketing goals for the campaign are to expand the project's community and enhance overall project recognition. This involves attracting new members to join the community and raising awareness to increase the project's visibility and credibility in the target audience.
Our adjusted strategy involves leveraging a Partnership Campaign, Twitter influencers, and advertising on crypto websites aimed at attracting targeted traffic.
For our Partnership Campaign, we're collaborating with AlphaGuilty, boasting 27k users, and Intract, with a user base of half a million, to draw new users to Hydra Chain. We're also forming alliances with over 10 other communities, similar to the likes of Horizaio.
At this stage on Twitter, we will either use true DeFi influencers or traders. In the first scenario, we'll discuss HydraChain as the next promising blockchain to join. In the second, we'll focus on the token, its price, and its high growth potential.
In Paid Advertising, we aim for extensive reach, bringing thousands of users from the crypto community. Thanks to analytics, we can track all actions and the effectiveness of our advertising activities.
These initiatives are poised to captivate the attention of the target audience, comprising crypto enthusiasts, De-Fi users, arbitrageurs, holders, stakers, and speculators.
<aside> 💡 Our strategy involves conducting interactive quizzes on alphaguilty.io and intract.io, aimed at educating and engaging users with tasks like learning about Hydra Chain, joining a Telegram group, and wallet setup.
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| Platform | What was done, the results | Links |
|---|---|---|
| intract.io | The largest campaign on Intract has been launched, currently attracting more than 813 people in a couple of days. Today begins a massive marketing push from Intract. That is, we get into trends + tweet. Yesterday, our campaign thread was retweeted and received over 6k views. | https://quest.intract.io/quest/65a100bf851fb42c707472c2 |
https://x.com/hydra_chain/status/1746950048103944294?s=20 | | questn.com | Guerilla campaign launched on QuestN. We have already recruited 124 participants. | https://app.questn.com/quest/860829828016124401 | | https://twitter.com/horizaio | DeFi challenge with Horiza launched. Received more than 1000 views. | https://x.com/horizaio/status/1747991682170400846?s=20 | | https://twitter.com/liquid__mining | The DeFi challenge with Liquid Mining was launched. Waiting for results | https://x.com/liquid__mining/status/1748295247132569937?s=20 | | https://twitter.com/petobots | A marketing collaboration with Petobots is being prepared | | | 5+ more collaborations in the process | | |
As a result of the campaign, we’ve already agreed to integrate HydraChain into Alphaguilty platform (after EVM integration). For now, we have more than 400+ users who downloaded Hydra Wallet and created a new wallet.
💸 Total Budget: $7000 🚀 Reach ~ 1000+ ecosystem active users, 10+ partnerships