🎯 Main goals

The primary marketing goals for the campaign are to expand the project's community and enhance overall project recognition. This involves attracting new members to join the community and raising awareness to increase the project's visibility and credibility in the target audience.

✏️ Description of this strategy

<aside> 💡 Our adjusted strategy involves leveraging a Partnership Campaign, Twitter influencers, and advertising on crypto websites aimed at attracting targeted traffic.

For our Partnership Campaign, we're collaborating with AlphaGuilty, boasting 27k users, and Intract, with a user base of half a million, to draw new users to Hydra Chain. We're also forming alliances with over 10 other communities, similar to the likes of Horizaio.

At this stage on Twitter, we will either use true DeFi influencers or traders. In the first scenario, we'll discuss HydraChain as the next promising blockchain to join. In the second, we'll focus on the token, its price, and its high growth potential.

In Paid Advertising, we aim for extensive reach, bringing thousands of users from the crypto community. Thanks to analytics, we can track all actions and the effectiveness of our advertising activities.

These initiatives are poised to captivate the attention of the target audience, comprising crypto enthusiasts, De-Fi users, arbitrageurs, holders, stakers, and speculators.

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🤝 Partnership Campaign: AlphaGuilty, Intract, 10+ communities

<aside> 💡 1) We conduct a quiz on the platforms https://alphaguilty.io/ and https://www.intract.io/, where the tasks will be:

• answer a question about Hydra Chain (i.e., the user needs to go and read, and learn about Hydra Chain)
• join the Telegram group
• download the wallet and set up the account

2) We have good relations with the platforms. From the side of https://alphaguilty.io/ and https://www.intract.io/ we will get their support (retweets, posts on social networks - Twitter, Telegram, Discord). Plus, support from their base of influencers/projects, we expect 10+ communities with which we will have partnerships, similar to https://twitter.com/horizaio

As a result, we will get about 500-1000 new users who have already read about the project and have a wallet. A small part of them will potentially go to buy the token. However, such an influx will create a buzz around the project, which will contribute to the growth of other advertising sources.

3) After that, we negotiate with alphaguilty.io to integrate HydraChain into their list of blockchains

We have warm relations, and, I think, we can convince them to insert the Hydra Chain integration into their development roadmap.

4) After integration, go to QuestN, Zealy, Intract, and others with the narrative "AlphaGuilty has integrated us, let's integrate with you." Or other platforms, which have the list of chains.

What we will get in the end:

a) about 1000 new users, some of whom will join the project.

b) 10+ partnerships

c) very likely integration into alphaguilty

d) potential integrations into other systems

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<aside> 💡 We understand that this is an airdrop campaign and some users will come for the freebies. However, they won't be bots, as a bot cannot download and install the Hydra Chain wallet. Some of these users will stay in the community, while others will leave. However, the growth of the community will allow us to establish new partnerships, integrate HydraChain into these systems and other solutions, and more.

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💸 Total Budget: $7000 🚀 Reach - ~ 1000+ ecosystem active users

#️⃣ Twitter Influencer Campaign

<aside> 💡 At this stage on Twitter, we will either use true DeFi influencers or traders. In the first scenario, we'll discuss HydraChain as the next promising blockchain to join. In the second, we'll focus on the token, its price, and its high growth potential.

This time, we have selected influencers who are significantly more engaged. We are planning evenly spaced placements throughout December, tentatively 1-2 placements per week.

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💸 Total Budget: $3200 📽️ Number - 4 blogs 🚀 Reach - 700К+ Crypto Users

🪙 Paid Traffic Campaign

<aside> 💡 In paid advertising, we aim for extensive reach, bringing thousands of users from the crypto community. Thanks to analytics, we can track all actions and the effectiveness of our advertising activities.

What do we do?

We focus on a complete hands-off approach for the client, meaning that no inputs will be required from your side. However, any type of collaboration on design and others is welcomed. The stages for service delivery are:

1. Creation of a complete keyword tree that will be used to target exactly your customer persona.
2. Creation of attractive texts by our professional copywriters
3. Creation of various engaging designs for banners
4. Set-up of the campaign on the chosen platforms
5. Continuous campaign optimization and management
6. Creation of a detailed report on the results of the campaign.а </aside>

💸 Ads Budget: $3000 💸 Service fee: $3000 (designer, traffic manager, analytic, text writer) ****🚀 Reach - 8mio+ views, 7000+ website visitors